Organic Grocery Marketplace

A health-focused grocery brand in Dubai wanted to expand from a single physical store to a multi-vendor online marketplace connecting organic farms and artisan producers directly with health-conscious consumers across the UAE. The platform needed to support same-day delivery, weekly subscription boxes, and full product traceability — from farm to table.

We built a custom multi-vendor marketplace with vendor onboarding, individual storefronts, centralised checkout, and automated commission calculation and settlement. The subscription engine allows customers to build custom weekly boxes from available seasonal produce, with automatic billing and flexible delivery scheduling. Product pages feature provenance information showing the origin farm, harvest date, and organic certifications.

The logistics module integrates with temperature-controlled delivery partners for perishable goods, with real-time tracking and delivery window selection. An admin dashboard provides the marketplace operator with visibility into vendor performance, product freshness metrics, delivery SLAs, and customer retention data. The platform launched with 35 vendors and scaled to 120 within the first year.