Restaurant Chain Ordering & Loyalty App
Popular F&B Chain UAE
Project Overview
A popular UAE restaurant chain with 25 outlets across Dubai, Abu Dhabi, and Sharjah wanted to reduce their dependency on third-party delivery platforms (which charged 30%+ commission) and build a direct digital relationship with their customers. They needed a branded mobile app for ordering, delivery, table reservations, and a loyalty programme that would drive repeat visits.
We developed a polished iOS and Android app using Flutter for pixel-perfect UI consistency across platforms. The app features an intuitive menu browser with customisation options, real-time order tracking with push notifications, table reservation with QR-code check-in, and a gamified loyalty programme where customers earn points for every order and unlock tier-based rewards. Integration with their existing POS system ensures orders flow directly to the kitchen display system.
The delivery module uses Google Maps API for real-time driver tracking and estimated arrival times, while the backend automatically routes orders to the nearest outlet. A marketing dashboard enables the chain to send targeted push notifications, create time-limited promotions, and analyse customer ordering patterns. Within 6 months, 40% of all orders shifted from third-party platforms to the branded app.
Project Details
- Client
- Popular F&B Chain UAE
- Category
- Mobile App
- Industry
- Hospitality
- Year
- 2023
- Technologies
- FlutterFirebaseNode.jsGoogle Maps APIAWS
The Challenge
Third-party delivery platforms consumed 30%+ of order value in commissions. The chain had no direct digital channel, no customer data ownership, and no loyalty programme — resulting in low repeat rates and zero ability to market directly to customers.
Our Solution
We built a Flutter-based ordering and loyalty app with POS integration, real-time delivery tracking, gamified rewards, and a marketing dashboard for targeted promotions and customer analytics.
Key Features
Menu browsing with item customisation and dietary filters
Real-time order tracking with push notifications
Table reservation with QR-code check-in
Gamified loyalty programme with tier-based rewards
POS integration for direct-to-kitchen order flow
Real-time delivery tracking with driver ETA
Marketing dashboard for targeted push notifications
Customer analytics (ordering patterns, preferences, CLV)
Technologies Used
Flutter
Firebase
Node.js
Google Maps API
AWS
Results & Impact
40% of orders shifted from third-party platforms to branded app
Commission savings of AED 1.2M annually
Loyalty programme drove 55% repeat order rate
Average order value increased by 22% through upsell prompts
“The app paid for itself within 3 months through commission savings alone. Our customers love the loyalty programme and we finally own our customer data. Nastrum delivered exactly what we needed — on time and on budget.”
Ahmad Khalil
COO, Popular F&B Chain UAE
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